Teens & Social Media: 5 Insights From Pew Center Study
This week, the Pew Center released an in-depth report about social media use by teenagers that included some surprising and encouraging trends. Anyone who works with (or markets to) the high school demographic should consider the report a must-read. After reading the report, here are five of the most notable findings.
Read More5 Facebook Marketing Alternatives
The defenders of Facebook cite a few legitimate arguments, but in some cases those very arguments serve better as a reason to expand (ideally) or choose a different social media platform.
Read MoreWhat We Did Right: Marketing the State Title
The Wasatch Academy Tigers second state championship in basketball (ever) provided a much-needed late-winter jolt to the school’s campus. The impressive season-long run by the boy’s team also energized alumni, parents and even former faculty members, providing a prime opportunity to connect further with audiences who may normally offer passing interest. In a previous post, I detailed some of the lessons learned from the run, especially missed opportunities for encourage people to take the next step. However, from a marketing standpoint, the whole communications team had some notable...
Read MoreLessons Learned: Marketing the State Basketball Title
This past weekend, my alma mater and current employer, Wasatch Academy, won the state championship in boy’s basketball. From a marketing perspective, the Tiger’s title run presented a significant branding opportunity. Thankfully, our Marketing & Communications Team (including our wonderful student interns and volunteers) went into the tournament prepared and, because of that, had an incredibly successful weekend. I plan to revisit the recipes for those successes in later post, but for now I wanted to highlight some valuable lessons the weekend provided in getting the most impact from...
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