Posts Tagged "Twitter"

Teens & Social Media: 5 Insights From Pew Center Study

Posted by on May 24, 2013 in Featured, Marketing | 0 comments

Teens & Social Media: 5 Insights From Pew Center Study

This week, the Pew Center released an in-depth report about social media use by teenagers that included some surprising and encouraging trends. Anyone who works with (or markets to) the high school demographic should consider the report a must-read. After reading the report, here are five of the most notable findings.

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5 Facebook Marketing Alternatives

Posted by on May 14, 2013 in Featured, Marketing | 0 comments

5 Facebook Marketing Alternatives

The defenders of Facebook cite a few legitimate arguments, but in some cases those very arguments serve better as a reason to expand (ideally) or choose a different social media platform.

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What We Did Right: Marketing the State Title

Posted by on Mar 19, 2013 in Featured, Marketing | 0 comments

What We Did Right: Marketing the State Title

The Wasatch Academy Tigers second state championship in basketball (ever) provided a much-needed late-winter jolt to the school’s campus. The impressive season-long run by the boy’s team also energized alumni, parents and even former faculty members, providing a prime opportunity to connect further with audiences who may normally offer passing interest. In a previous post, I detailed some of the lessons learned from the run, especially missed opportunities for encourage people to take the next step. However, from a marketing standpoint, the whole communications team had some notable...

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Lessons Learned: Marketing the State Basketball Title

Posted by on Feb 28, 2013 in Featured, Marketing | 0 comments

Lessons Learned: Marketing the State Basketball Title

This past weekend, my alma mater and current employer, Wasatch Academy, won the state championship in boy’s basketball. From a marketing perspective, the Tiger’s title run presented a significant branding opportunity. Thankfully, our Marketing & Communications Team (including our wonderful student interns and volunteers) went into the tournament prepared and, because of that, had an incredibly successful weekend. I plan to revisit the recipes for those successes in later post, but for now I wanted to highlight some valuable lessons the weekend provided in getting the most impact from...

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8 Simple Reasons To Use Twitter

Posted by on Feb 19, 2013 in Featured, Marketing | 0 comments

8 Simple Reasons To Use Twitter

Emergencies. The Drip. Growing Popularity. Oh, and lunch.

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