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Teens & Social Media: 5 Insights From Pew Center Study

By on May 24, 2013 in Featured, Marketing | 0 comments

This week, the Pew Center released an in-depth report about social media use by teenagers that included some surprising and encouraging trends. Anyone who works with (or markets to) the high school demographic should consider the report a must-read. After reading the report, here are five of the most notable findings.

5 Facebook Marketing Alternatives

By on May 14, 2013 in Featured, Marketing | 0 comments

The defenders of Facebook cite a few legitimate arguments, but in some cases those very arguments serve better as a reason to expand (ideally) or choose a different social media platform.

What We Did Right: Marketing the State Title

By on Mar 19, 2013 in Featured, Marketing | 0 comments

The Wasatch Academy Tigers second state championship in basketball (ever) provided a much-needed late-winter jolt to the school’s campus. The impressive season-long run by the boy’s team also energized alumni, parents and even former faculty members, providing a prime opportunity to connect further with audiences who may normally offer passing interest. In a previous post, I detailed some of the lessons learned from the run, especially missed opportunities for encourage people to take the next step. However, from a marketing standpoint, the whole communications team had some notable successes, both at the state tournament and throughout the season. Twitter Rules (Live): For events such as athletics (or emergencies), nothing can top Twitter. The ability to post quick updates, pictures and even short videos makes it very easy for a global audience follow the game live. Thus, we pushed...

Lessons Learned: Marketing the State Basketball Title

By on Feb 28, 2013 in Featured, Marketing | 0 comments

This past weekend, my alma mater and current employer, Wasatch Academy, won the state championship in boy’s basketball. From a marketing perspective, the Tiger’s title run presented a significant branding opportunity. Thankfully, our Marketing & Communications Team (including our wonderful student interns and volunteers) went into the tournament prepared and, because of that, had an incredibly successful weekend. I plan to revisit the recipes for those successes in later post, but for now I wanted to highlight some valuable lessons the weekend provided in getting the most impact from high-profile events. 1. Focus on Calls To Action: We had multiple Facebook Page posts that more than tripled our normal “reach” and engagement but none of them pushed people to our website. That is a significant missed opportunity. As social media becomes a primary form of marketing (and it will),...

8 Simple Reasons To Use Twitter

By on Feb 19, 2013 in Featured, Marketing | 0 comments

Emergencies. The Drip. Growing Popularity. Oh, and lunch.

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