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Social Media Explained (As A City)

By on May 5, 2015 in Featured, Marketing | 0 comments

Many social media marketers still operate under metaphors that worked well two years ago but no longer come close to reality. So, in an effort to at least return to a funhouse equivalent, I want to provide some real-life comparisons for social networks — in this case, the areas they might represent in a city.

Teens & Social Media: 5 Insights From Pew Center Study

By on May 24, 2013 in Featured, Marketing | 0 comments

This week, the Pew Center released an in-depth report about social media use by teenagers that included some surprising and encouraging trends. Anyone who works with (or markets to) the high school demographic should consider the report a must-read. After reading the report, here are five of the most notable findings.

5 Facebook Marketing Alternatives

By on May 14, 2013 in Featured, Marketing | 0 comments

The defenders of Facebook cite a few legitimate arguments, but in some cases those very arguments serve better as a reason to expand (ideally) or choose a different social media platform.

What We Did Right: Marketing the State Title

By on Mar 19, 2013 in Featured, Marketing | 0 comments

The Wasatch Academy Tigers second state championship in basketball (ever) provided a much-needed late-winter jolt to the school’s campus. The impressive season-long run by the boy’s team also energized alumni, parents and even former faculty members, providing a prime opportunity to connect further with audiences who may normally offer passing interest. In a previous post, I detailed some of the lessons learned from the run, especially missed opportunities for encourage people to take the next step. However, from a marketing standpoint, the whole communications team had some notable successes, both at the state tournament and throughout the season. Twitter Rules (Live): For events such as athletics (or emergencies), nothing can top Twitter. The ability to post quick updates, pictures and even short videos makes it very easy for a global audience follow the game live. Thus, we pushed...

Lessons Learned: Marketing the State Basketball Title

By on Feb 28, 2013 in Featured, Marketing | 0 comments

This past weekend, my alma mater and current employer, Wasatch Academy, won the state championship in boy’s basketball. From a marketing perspective, the Tiger’s title run presented a significant branding opportunity. Thankfully, our Marketing & Communications Team (including our wonderful student interns and volunteers) went into the tournament prepared and, because of that, had an incredibly successful weekend. I plan to revisit the recipes for those successes in later post, but for now I wanted to highlight some valuable lessons the weekend provided in getting the most impact from high-profile events. 1. Focus on Calls To Action: We had multiple Facebook Page posts that more than tripled our normal “reach” and engagement but none of them pushed people to our website. That is a significant missed opportunity. As social media becomes a primary form of marketing (and it will),...

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