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Avoiding The Beetlejuice Blog

By on Apr 29, 2014 in Featured, Marketing, Productivity, Writing | 0 comments

In the classic ‘80s flick “Beetlejuice,” a married (dead) couple seek the help of the crude, self-absorbed title character. To summon him, they have to say his name three times — and when they do, the results are not exactly what they hoped. For many small business owners, the same happens with a blog. Despite aspirations to post regularly and a commitment to develop a blog strategy, the owner (or CEO and others) says “Blog… Blog … Blog” and launches what will eventually become a decaying zombie haunting their website.

Teens & Social Media: 5 Insights From Pew Center Study

By on May 24, 2013 in Featured, Marketing | 0 comments

This week, the Pew Center released an in-depth report about social media use by teenagers that included some surprising and encouraging trends. Anyone who works with (or markets to) the high school demographic should consider the report a must-read. After reading the report, here are five of the most notable findings.

Marketing Lessons From Macklemore & Ryan Lewis

By on May 16, 2013 in Featured, Marketing, Music | 0 comments

Macklemore, an “overnight” sensation who has been working his craft for two decades, has remained staunchly “i-n-d-e-p-e-n-d-e-n-t.” For small shops, their approach to music, art and marketing can provide some valuable lessons.

5 Facebook Marketing Alternatives

By on May 14, 2013 in Featured, Marketing | 0 comments

The defenders of Facebook cite a few legitimate arguments, but in some cases those very arguments serve better as a reason to expand (ideally) or choose a different social media platform.

Facebook Marketing: Empty Calories & White Noise?

By on May 13, 2013 in Featured, Marketing | 0 comments

Interested in debating the question of whether Facebook has its cool? Join the #casesmc chat on Twitter this Tuesday (May 14) from 2–3 pm EDT. I’ve blocked the gamblers, the farmers, the bejewlers. I’ve blocked Christians, Mormons and Dodgers fans. I’ve blocked Republicans, Democrats, and extremists on both sides of the gun debate. And yet … misspelled rants, endless game requests, baby pictures by the hundreds, “I heart Jesus” testimonials and inspirational quotes still clutter my Facebook news feed. And yet … I still check it, nearly every day, skimming dozens of posts while Liking only a few, until I finally break away and curse the lost time. For me, as well as many others in their parenting years, Facebook initially provided an amazing way to reconnect with high school friends and college roommates. I found a half-sister on Facebook as well as my middle school best friend, and...

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