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Social Media Explained (As A City)

By on May 5, 2015 in Featured, Marketing | 0 comments

Many social media marketers still operate under metaphors that worked well two years ago but no longer come close to reality. So, in an effort to at least return to a funhouse equivalent, I want to provide some real-life comparisons for social networks — in this case, the areas they might represent in a city.

Lessons Learned: Live Streaming

By on Mar 23, 2015 in Marketing | 0 comments

Live streaming can seem like a daunting undertaking, one that requires costly equipment and extensive technical expertise. But in today’s mobile world, it’s actually quite easy, inexpensive and effective.

Avoiding The Beetlejuice Blog

By on Apr 29, 2014 in Featured, Marketing, Productivity, Writing | 0 comments

In the classic ‘80s flick “Beetlejuice,” a married (dead) couple seek the help of the crude, self-absorbed title character. To summon him, they have to say his name three times — and when they do, the results are not exactly what they hoped. For many small business owners, the same happens with a blog. Despite aspirations to post regularly and a commitment to develop a blog strategy, the owner (or CEO and others) says “Blog… Blog … Blog” and launches what will eventually become a decaying zombie haunting their website.

Teens & Social Media: 5 Insights From Pew Center Study

By on May 24, 2013 in Featured, Marketing | 0 comments

This week, the Pew Center released an in-depth report about social media use by teenagers that included some surprising and encouraging trends. Anyone who works with (or markets to) the high school demographic should consider the report a must-read. After reading the report, here are five of the most notable findings.

Marketing Lessons From Macklemore & Ryan Lewis

By on May 16, 2013 in Featured, Marketing, Music | 0 comments

Macklemore, an “overnight” sensation who has been working his craft for two decades, has remained staunchly “i-n-d-e-p-e-n-d-e-n-t.” For small shops, their approach to music, art and marketing can provide some valuable lessons.

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