Teens & Social Media: 5 Insights From Pew Center Study
This week, the Pew Center released an in-depth report about social media use by teenagers that included some surprising and encouraging trends. Anyone who works with (or markets to) the high school demographic should consider the report a must-read. After reading the report, here are five of the most notable findings.
Read MoreMarketing Lessons From Macklemore & Ryan Lewis
Macklemore, an “overnight” sensation who has been working his craft for two decades, has remained staunchly “i-n-d-e-p-e-n-d-e-n-t.” For small shops, their approach to music, art and marketing can provide some valuable lessons.
Read More5 Facebook Marketing Alternatives
The defenders of Facebook cite a few legitimate arguments, but in some cases those very arguments serve better as a reason to expand (ideally) or choose a different social media platform.
Read MoreFacebook Marketing: Empty Calories & White Noise?
Interested in debating the question of whether Facebook has its cool? Join the #casesmc chat on Twitter this Tuesday (May 14) from 2–3 pm EDT. I’ve blocked the gamblers, the farmers, the bejewlers. I’ve blocked Christians, Mormons and Dodgers fans. I’ve blocked Republicans, Democrats, and extremists on both sides of the gun debate. And yet … misspelled rants, endless game requests, baby pictures by the hundreds, “I heart Jesus” testimonials and inspirational quotes still clutter my Facebook news feed. And yet … I still check it, nearly every day, skimming dozens of posts while...
Read MoreSocial Media Marketing World: 5 Takeaways (Day 1)
I’m spending the early portion of this week at the Social Media Marketing World in (not so) sunny San Diego. This conference boasts more than 1,000 attendees, many of them experienced social media marketers (hence the conference name), who have come to hone their skills. As I like during conferences I attend, here are five takeaways from the first day. Helping=Selling: Nearly every presenter, from the keynotes to the sessions, continually returned to a theme of helping people solve a problem instead of simply shouting about a product. Whether it’s the “4–1–1” rule of Twitter, the...
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