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Grunge Marketing: Tips from Pearl Jam Documentary

By on Aug 25, 2014 in Featured, Marketing, Music, Professional | 0 comments

The Seattle music scene developed differently than other places, as Cameron Crowe explains in the introduction to “Twenty,” the excellent Pearl Jam documentary (read my review on Hugdug). The musicians “worked together to create their own world of influences, and bands, and community … there were tens of bands and everybody knew everybody.” While many within and outside of the the Seattle scene considered it anti-establishment, its growth foreshadowed the emerging connection economy and its renewed emphasis on tribes. Two decades removed, the success of those bands can provide a number of lessons for marketing and entrepreneurship in the 20-teens and beyond. Do you need help building your community?   Find your team: Seattle musicians played together, lived together, listened together. The success of one became the success of all, which made it a scene instead of a location. During the...

Here, North Dakota

By on Aug 9, 2013 in Featured, Fiction | 0 comments

She loved his ugliness. He hated her beauty. In a small cafe with shitty food and oily coffee, their lives reach a crossroads. Inspired by “One Headlight” by The Wallflowers.

Marketing Lessons From Macklemore & Ryan Lewis

By on May 16, 2013 in Featured, Marketing, Music | 0 comments

Macklemore, an “overnight” sensation who has been working his craft for two decades, has remained staunchly “i-n-d-e-p-e-n-d-e-n-t.” For small shops, their approach to music, art and marketing can provide some valuable lessons.

5 Songs From Utah Bands (For Wasatch Academy Family Winter Weekend)

By on Feb 8, 2013 in Music | 0 comments

These bands hail (or have a connection to) Utah. Enjoy while traveling our great state.

Road Beats: “California”

By on May 15, 2012 in Music | 0 comments

California, the ideal. California, the land of milk and honey and escaping the hell of urbanized middle America and everything becoming right. Sunshine and ocean and the green grass underfoot. Delta Spirit’s “California” treads this same ground, except the escape is a dream for another, for the woman the narrator loves and abuses and drags down. For the woman who fears escape for more than a moment. “I want you to move to California for yourself I want you to find whatever your heart needs I want you to move to California for yourself But not for me.” The words are a heartbreaking farewell, backed by a steady rhythm and swirling guitars — perfect for an open two-lane in the middle of nowhere, when the only destination is somewhere...

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