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Blue Ocean Strategy: Stryper

By on Jun 11, 2015 in Featured, Marketing, Music | 0 comments

Stryper dominated the Christian hair band scene in the 1980s. Their religion provided an avenue for success that differentiated them from the booze-swilling, groupie-hunting rockers that defined the scene. In marketing terms, they found their blue ocean and, thus, continue to headline shows. Here are some lessons you can learn from Stryper’s success.

Roger Clyne Makes Peace With The Media

By on May 6, 2015 in Featured, Journalism, Marketing, Music | 0 comments

Not one, not two, not just three errors. A half-dozen, at least, and ones that don’t even require significant research to fact-check. That happened in a recent review of Roger Clyne & The Peacemakers show in Boston*, when the writer made mistakes ranging from the number of albums to the theme of certain songs. Many people or companies, when faced with so many egregious mistakes, would demand corrections, retractions, apologies. They would send nasty emails to the writer and vent about the disrespect for months or years. Not Señor Clyne or his band of amigos. Instead, they did what they do night in and night out as an exceptionally hard-working independent band. They raised a glass to the writer. Here’s the thing: The article perfectly captured the loose atmosphere of a Roger Clyne show. It also portrayed his strengths, and his growth, as a songwriter. Even with (or despite) the...

Grunge Marketing: Tips from Pearl Jam Documentary

By on Aug 25, 2014 in Featured, Marketing, Music, Professional | 0 comments

The Seattle music scene developed differently than other places, as Cameron Crowe explains in the introduction to “Twenty,” the excellent Pearl Jam documentary (read my review on Hugdug). The musicians “worked together to create their own world of influences, and bands, and community … there were tens of bands and everybody knew everybody.” While many within and outside of the the Seattle scene considered it anti-establishment, its growth foreshadowed the emerging connection economy and its renewed emphasis on tribes. Two decades removed, the success of those bands can provide a number of lessons for marketing and entrepreneurship in the 20-teens and beyond. Do you need help building your community?   Find your team: Seattle musicians played together, lived together, listened together. The success of one became the success of all, which made it a scene instead of a location. During the...

Here, North Dakota

By on Aug 9, 2013 in Featured, Fiction | 0 comments

She loved his ugliness. He hated her beauty. In a small cafe with shitty food and oily coffee, their lives reach a crossroads. Inspired by “One Headlight” by The Wallflowers.

Marketing Lessons From Macklemore & Ryan Lewis

By on May 16, 2013 in Featured, Marketing, Music | 0 comments

Macklemore, an “overnight” sensation who has been working his craft for two decades, has remained staunchly “i-n-d-e-p-e-n-d-e-n-t.” For small shops, their approach to music, art and marketing can provide some valuable lessons.

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