Teens & Social Media: 5 Insights From Pew Center Study
This week, the Pew Center released an in-depth report about social media use by teenagers that included some surprising and encouraging trends. Anyone who works with (or markets to) the high school demographic should consider the report a must-read. After reading the report, here are five of the most notable findings.
Read MoreSlogans To Die (Now)
Kill your slogan. Right now. Take the warm platitude, the poignant line, the catch phrase, and relegate it to the back of business cards and the corners of flyers. Disenfranchise it to the point where people barely notice it.
Read MoreMarketing Lessons From Macklemore & Ryan Lewis
Macklemore, an “overnight” sensation who has been working his craft for two decades, has remained staunchly “i-n-d-e-p-e-n-d-e-n-t.” For small shops, their approach to music, art and marketing can provide some valuable lessons.
Read More5 Facebook Marketing Alternatives
The defenders of Facebook cite a few legitimate arguments, but in some cases those very arguments serve better as a reason to expand (ideally) or choose a different social media platform.
Read MoreFacebook Marketing: Empty Calories & White Noise?
Interested in debating the question of whether Facebook has its cool? Join the #casesmc chat on Twitter this Tuesday (May 14) from 2–3 pm EDT. I’ve blocked the gamblers, the farmers, the bejewlers. I’ve blocked Christians, Mormons and Dodgers fans. I’ve blocked Republicans, Democrats, and extremists on both sides of the gun debate. And yet … misspelled rants, endless game requests, baby pictures by the hundreds, “I heart Jesus” testimonials and inspirational quotes still clutter my Facebook news feed. And yet … I still check it, nearly every day, skimming dozens of posts while...
Read MoreEmbrace The Fear (Of Your Vision)
To win in the short-term, focus on the masses and pursue fads. But to win in the long-run, you must ignore the masses. Confidently push your clarified and radical vision continually forward, adapting and learning as you progress but never compromising your core vision.
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