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Grunge Marketing: Tips from Pearl Jam Documentary

By on Aug 25, 2014 in Featured, Marketing, Music, Professional | 0 comments

The Seattle music scene developed differently than other places, as Cameron Crowe explains in the introduction to “Twenty,” the excellent Pearl Jam documentary (read my review on Hugdug). The musicians “worked together to create their own world of influences, and bands, and community … there were tens of bands and everybody knew everybody.” While many within and outside of the the Seattle scene considered it anti-establishment, its growth foreshadowed the emerging connection economy and its renewed emphasis on tribes. Two decades removed, the success of those bands can provide a number of lessons for marketing and entrepreneurship in the 20-teens and beyond. Do you need help building your community?   Find your team: Seattle musicians played together, lived together, listened together. The success of one became the success of all, which made it a scene instead of a location. During the...

Letters With News

By on Aug 13, 2014 in Featured, Marketing | 0 comments

Think about the newsletters you almost always open. My guess: most of them will read less like “news” and more like a letter from a friend. They will entertain, impress, inspire, they will provide helpful advice and worthy links.

Why Your Website Sucks

By on Jun 30, 2014 in Featured, Marketing | 0 comments

Are you focused on the nuances of your website design? If so, stop and follow this one simple piece of advice.

Fantasy Baseball Marketing Lessons

By on Apr 10, 2014 in Featured, Marketing | 0 comments

Over years of competing in fantasy baseball, I’ve learned a few lessons that help me succeed. Many of them are counter-intuitive for new players. For marketers, some of the same lessons apply — and much like fantasy baseball, they may sound dubious at first. Read the full post at Route 89 Consulting.

Slogans To Die (Now)

By on Mar 22, 2014 in Featured, Marketing | 0 comments

Kill your slogan. Right now. Take the warm platitude, the poignant line, the catch phrase, and relegate it to the back of business cards and the corners of flyers. Disenfranchise it to the point where people barely notice it.

Embrace The Fear (Of Your Vision)

By on Mar 9, 2014 in Featured, Marketing, Philosophical | 0 comments

To win in the short-term, focus on the masses and pursue fads. But to win in the long-run, you must ignore the masses. Confidently push your clarified and radical vision continually forward, adapting and learning as you progress but never compromising your core vision.

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