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Prepare Your Customers For Exceptional Service

By on May 12, 2015 in Featured, Marketing, Professional | 0 comments

Alaska Air has developed a reputation as a company with strong customer service, and their employees certainly take pride in furthering that reputation. But the airline also does many small things right in before the customer even needs service.

Roger Clyne Makes Peace With The Media

By on May 6, 2015 in Featured, Journalism, Marketing, Music | 0 comments

Not one, not two, not just three errors. A half-dozen, at least, and ones that don’t even require significant research to fact-check. That happened in a recent review of Roger Clyne & The Peacemakers show in Boston*, when the writer made mistakes ranging from the number of albums to the theme of certain songs. Many people or companies, when faced with so many egregious mistakes, would demand corrections, retractions, apologies. They would send nasty emails to the writer and vent about the disrespect for months or years. Not Señor Clyne or his band of amigos. Instead, they did what they do night in and night out as an exceptionally hard-working independent band. They raised a glass to the writer. Here’s the thing: The article perfectly captured the loose atmosphere of a Roger Clyne show. It also portrayed his strengths, and his growth, as a songwriter. Even with (or despite) the...

Social Media Explained (As A City)

By on May 5, 2015 in Featured, Marketing | 0 comments

Many social media marketers still operate under metaphors that worked well two years ago but no longer come close to reality. So, in an effort to at least return to a funhouse equivalent, I want to provide some real-life comparisons for social networks — in this case, the areas they might represent in a city.

Gift Idea: Notebooks

By on May 3, 2015 in Featured, Philosophical | 0 comments

I have a quiver of gifts, including books, arts and (especially) crafts, locally-branded clothing, artisan food, and wine. In the past year, I have added another item that I highly recommend: notebooks.

Trusting Your Gut

By on Mar 3, 2015 in Featured, Marketing | 0 comments

Trusting your gut feels scary and dangerous, but will often prove successful — if done right. Here’s a few tips to help you the next time you face this conundrum, in fantasy sports, family life or professionally.

The Parable of Gumdrop Pass

By on Jan 29, 2015 in Featured, Philosophical | 0 comments

A story about two friends and a detour in the race to the Candy Castle.

Utah Legislature: Tips for Newbies

By on Jan 27, 2015 in Featured, Politics | 0 comments

The first few days of a session can feel underwhelming for Capitol Hill newbies. Legislators spend a lot of time hearing reports from state agencies in appropriations committees and standing committees mostly dispense of “simple” bills passed unanimously during interim committees and fluffy resolutions. That doesn’t mean the first week is a waste of time — far from it, especially if you use the time wisely.

Millennials Will (?) Change The World

By on Jan 11, 2015 in Featured, Professional | 0 comments

Everytime I engage with a large group of Millenials, the kids confirm many of the stereotypes tossed at them by Gen Xers and Baby Boomers. But it’s also easy to spot the positives of said stereotypes.

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