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Review: The Dip

By on Oct 28, 2014 in Featured, Productivity | 0 comments

At its core, The Dip repeatedly emphasizes his primary directive: “Quit or be exceptional. Average is for losers.” For anybody who finds themselves stuck, the repeated message probably has the most impact. But a repeated message can also get … repetitive.

Move Beyond Teamwork

By on Oct 14, 2014 in Featured, Marketing, Professional | 0 comments

Crediting “teamwork” for your success will not sustain that success, even if your team still works well together. To continue to thrive, you have to really identify what worked, what didn’t, and how to improve both of those elements.

Match Play Your Life

By on Oct 13, 2014 in Featured, Philosophical, Professional | 0 comments

Unlike most golfers who prefer counting total strokes, I use a match play format during my rounds, often with the card as my opponent. I shifted to this approach a few years ago, and it has improved my performance and enjoyment. In considering this approach, I’ve found the reasons for the improvements could also apply to professional life. Here are a few of the explanations.

Assistant, Apprentice: The Benefits of Second Fiddle

By on Oct 7, 2014 in Featured, Marketing, Professional | 0 comments

The greatest success will come to those who spend time as active assistants. Those who continually expand their knowledge base, learn from their bosses, and develop their own skills. Those who take advantage of smaller groups and lower pressure to sharpen their leadership skills and personnel evaluations. Those who build a network of fellow assistants (and bosses) they can tap when needed.

Grunge Marketing: Tips from Pearl Jam Documentary

By on Aug 25, 2014 in Featured, Marketing, Music, Professional | 0 comments

The Seattle music scene developed differently than other places, as Cameron Crowe explains in the introduction to “Twenty,” the excellent Pearl Jam documentary (read my review on Hugdug). The musicians “worked together to create their own world of influences, and bands, and community … there were tens of bands and everybody knew everybody.” While many within and outside of the the Seattle scene considered it anti-establishment, its growth foreshadowed the emerging connection economy and its renewed emphasis on tribes. Two decades removed, the success of those bands can provide a number of lessons for marketing and entrepreneurship in the 20-teens and beyond. Do you need help building your community?   Find your team: Seattle musicians played together, lived together, listened together. The success of one became the success of all, which made it a scene instead of a location. During the...

Letters With News

By on Aug 13, 2014 in Featured, Marketing | 0 comments

Think about the newsletters you almost always open. My guess: most of them will read less like “news” and more like a letter from a friend. They will entertain, impress, inspire, they will provide helpful advice and worthy links.

Why Your Website Sucks

By on Jun 30, 2014 in Featured, Marketing | 0 comments

Are you focused on the nuances of your website design? If so, stop and follow this one simple piece of advice.

Fan, Critic, Contributor

By on May 28, 2014 in Featured, Marketing, Productivity, Professional | 0 comments

The fan … loves almost everything done by an organizational leader and seldom challenges them. They differ from “yes men” in that they don’t follow the leader blindly or for self-serving purposes, and they can provide some value because they won’t hesitate to ask clarifying questions about a project. But they won’t force a leader to take stock of their idea during the planning stage or take the initiative to propose alternatives. The critic … will explain everything they would have done differently and dissect every flaw in the product, plan or initiative — but only after the fact. Within public circles, a critic carries weight among those who trust them and a positive review can make a business. But an internal critic can (and often will) undermine a project from the beginning by destroying morale. Even worse, many internal critics will actively work for failure because they feel it...

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