Over years of competing in fantasy baseball, I’ve learned a few lessons that help me succeed. Many of them are counter-intuitive for new players. For marketers, some of the same lessons apply — and much like fantasy baseball, they may sound dubious at first. Read the full...Read More
To win in the short-term, focus on the masses and pursue fads. But to win in the long-run, you must ignore the masses. Confidently push your clarified and radical vision continually forward, adapting and learning as you progress but never compromising your core vision.Read More
U.S. 89 stretches from the Grand Canyon to Canada. Driving the length of it would take a person either into or within a short side trip of the Grand Canyon, Zion, Bryce, the Wasatch Front, Bear Lake, Jackson Hole, Grand Teton, Yellowstone, and Glacier. I grew up in a town bisected by this highway, went to college in a city this highway passed through, and live in a city divided by this highway. My wife and I drove this highway to celebrate our first anniversary in Yellowstone, and drove this highway the first time we went camping with our son, in Grand Teton N.P.
This is my home. The car, on the open road, in the insanely open Western landscapes. Vistas dominated by stark red rock plateaus, expansive lakes, and snow-capped peaks. It also embodies rugged individualism of small businesses and independent thinkers that I enjoy promoting, whether private boarding schools, nook-and-cranny bookstores or cozy cafes.
I tell stories in a digital age, in a digital environment. I enjoy sharing good news, I want to inspire. I want big promises that I can challenge, probe and promote.
Digital publishing provides a lot of opportunities, especially for small businesses willing to take chances. Doing so requires honesty and personality, but also requires time and savvy. As a communications consultant, I aim to reduce the time required to tell that story and help boost technologically savvy. I can provide everything from short training seminars to a full-time communications and marketing program.
I specialize in help small businesses, educators and others with limited marketing budgets sell their big promise by telling their story through social media, blogs, videos and more. Please contact me for more information.
I welcome all inquiries, questions and constructive criticisms. I ignore whining, insults and derogatory complaints.
Questions about my consulting work, fees and training seminars are best sent via email.
I also publish a weekly newsletter designed for those of us managing or working on small communications and marketing teams. To subscribe, please visit this link.
To reach me:
My clients include Wasatch Academy, a private college preparatory boarding school in central Utah.
Kill your slogan. Right now. Take the warm platitude, the poignant line, the catch phrase, and relegate it to the back of business cards and the corners of flyers. Disenfranchise it to the point where people barely notice it.
To win in the short-term, focus on the masses and pursue fads. But to win in the long-run, you must ignore the masses. Confidently push your clarified and radical vision continually forward, adapting and learning as you progress but never compromising your core vision.
Too many people create something that a only very small and generally non-lucrative audience will appreciate or, worse, they don’t take a chance creatively because they fear the reaction of those small, non-lucrative audiences.
Allow me to humbly confirm that I do indeed look good, in a Life is Good, Happy Dad sort-of way. More than any one thing, it’s an evolving commitment I’ve made to simply being kinder.
She loved his ugliness. He hated her beauty. In a small cafe with shitty food and oily coffee, their lives reach a crossroads. Inspired by “One Headlight” by The Wallflowers.
Google will kill its Reader despite its passionate supporters who liked it (as I did) because it simply worked. I say pop the champagne cork. Here’s five reasons to celebrate The Death of Reader.
This week, the Pew Center released an in-depth report about social media use by teenagers that included some surprising and encouraging trends. Anyone who works with (or markets to) the high school demographic should consider the report a must-read. After reading the report, here are five of the most notable findings.