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Why Your Website Sucks

By on Jun 30, 2014 in Featured, Marketing | 0 comments

Are you focused on the nuances of your website design? If so, stop and follow this one simple piece of advice.

Fantasy Baseball Marketing Lessons

By on Apr 10, 2014 in Featured, Marketing | 0 comments

Over years of competing in fantasy baseball, I’ve learned a few lessons that help me succeed. Many of them are counter-intuitive for new players. For marketers, some of the same lessons apply — and much like fantasy baseball, they may sound dubious at first. Read the full post at Route 89 Consulting.

Slogans To Die (Now)

By on Mar 22, 2014 in Featured, Marketing | 0 comments

Kill your slogan. Right now. Take the warm platitude, the poignant line, the catch phrase, and relegate it to the back of business cards and the corners of flyers. Disenfranchise it to the point where people barely notice it.

Embrace The Fear (Of Your Vision)

By on Mar 9, 2014 in Featured, Marketing, Philosophical | 0 comments

To win in the short-term, focus on the masses and pursue fads. But to win in the long-run, you must ignore the masses. Confidently push your clarified and radical vision continually forward, adapting and learning as you progress but never compromising your core vision.

Five Audiences Bad For Your Creativity

By on Feb 18, 2014 in Marketing, Writing | 1 comment

Too many people create something that a only very small and generally non-lucrative audience will appreciate or, worse, they don’t take a chance creatively because they fear the reaction of those small, non-lucrative audiences.

Kindness = Happiness

By on Aug 16, 2013 in Featured, Journalism, Philosophical | 1 comment

Allow me to humbly confirm that I do indeed look good, in a Life is Good, Happy Dad sort-of way. More than any one thing, it’s an evolving commitment I’ve made to simply being kinder.

Here, North Dakota

By on Aug 9, 2013 in Featured, Fiction | 0 comments

She loved his ugliness. He hated her beauty. In a small cafe with shitty food and oily coffee, their lives reach a crossroads. Inspired by “One Headlight” by The Wallflowers.

5 Inaccurate Myths About China

By on Jun 30, 2013 in Featured | 0 comments

During a visit this month to the Wasatch Academy partner schools in China, I spent some time observing teachers in the classroom. In one project, a teacher at Shishi High School asked students to list things about America they considered true and then research them on American websites to find out whether Americans generally agreed. They ranged from mostly true (“lots of debt”) to debatable (“aggressive”) to head-scratching (“drugs are legal everywhere”). The project got me thinking about my own experiences in China, and how many of my preconceived ideas shattered in the heat and chaos of Beijing, Shanghai and Chengdu. Here are few of the American myths that fell apart — at least based on one, 10-day visit to the massive country. I certainly don’t claim any expertise on China, so I would love to hear from others who hold different views in the comments. Chinese students are robots: I...

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