U.S. 89 stretches from the Grand Canyon to Canada. Driving the length of it would take a person either into or within a short side trip of the Grand Canyon, Zion, Bryce, the Wasatch Front, Bear Lake, Jackson Hole, Grand Teton, Yellowstone, and Glacier. I grew up in a town bisected by this highway, went to college in a city this highway passed through, and live in a city divided by this highway. My wife and I drove this highway to celebrate our first anniversary in Yellowstone, and drove this highway the first time we went camping with our son, in Grand Teton N.P.
This is my home. The car, on the open road, in the insanely open Western landscapes. Vistas dominated by stark red rock plateaus, expansive lakes, and snow-capped peaks. It also embodies rugged individualism of small businesses and independent thinkers that I enjoy promoting, whether private boarding schools, nook-and-cranny bookstores or cozy cafes.
I tell stories in a digital age, in a digital environment. I enjoy sharing good news, I want to inspire. I want big promises that I can challenge, probe and promote.
Digital publishing provides a lot of opportunities, especially for small businesses willing to take chances. Doing so requires honesty and personality, but also requires time and savvy. As a communications consultant, I aim to reduce the time required to tell that story and help boost technologically savvy. I can provide everything from short training seminars to a full-time communications and marketing program.
I currently specialize in working with educators, especially private schools, to help them sell their big promise by telling their story through social media, blogs, videos and more. Please contact me for more information.
I welcome all inquiries, questions and constructive criticisms. I ignore whining, insults and derogatory complaints.
Questions about my consulting work, fees and training seminars are best sent via email.
I also publish a weekly newsletter designed for those of us managing or working on small communications and marketing teams. To subscribe, please visit this link.
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My clients include Wasatch Academy, a private college preparatory boarding school in central Utah.
Kill your slogan. Right now. Take the warm platitude, the poignant line, the catch phrase, and relegate it to the back of business cards and the corners of flyers. Disenfranchise it to the point where people barely notice it.
Macklemore, an “overnight” sensation who has been working his craft for two decades, has remained staunchly “i-n-d-e-p-e-n-d-e-n-t.” For small shops, their approach to music, art and marketing can provide some valuable lessons.
The defenders of Facebook cite a few legitimate arguments, but in some cases those very arguments serve better as a reason to expand (ideally) or choose a different social media platform.
To win in the short-term, focus on the masses and pursue fads. But to win in the long-run, you must ignore the masses. Confidently push your clarified and radical vision continually forward, adapting and learning as you progress but never compromising your core vision.
Upstarts (in sports, in education, in marketing) will always struggle for long-standing respect, for elite status, especially from those previously granted elitism. Unless … they don’t.